Illustrations
Movement with a purpose
Adding animation to a static illustration significantly increases user engagement by creating a more dynamic and interactive experience that captures viewers' attention. The movement draws the eye and encourages users to explore the content, making them more likely to stay on the page longer and absorb the information presented. Animations can effectively highlight key points and guide the viewer's focus, enhancing understanding and retention while providing a more enjoyable browsing experience. They can also just be fun.